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 Affiliate Links
that are a step
above the rest.
Save time and money by
shopping online at the
following family-friendly
Christian stores:
David's Web 
Creations
Rises above "faddish"
search engine placement
schemes and trends by
using an ethical, yet
powerful, search engine
marketing strategy.
Offers full-service search
engine optimization and
search engine placement
services for companies
that depend on their
web site for marketing,
sales, exposure, and
e-business.
Uses elite, cutting-edge
search engine placement
techniques to bring most
astonishing top ten
search engine placement
results in a relatively
short amount of time.
Gives your company the
the edge over the
competition by using
the latest in search
engine optimization
technology.
Saves clients' money by
drastically reducing
traditional media
advertising costs and
increasing brand
promotion as well as
website visibility.
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Search engine placement is the practice
of trying to ensure that a web site obtains
high rank in the major search engines
and directories. Web sites achieve optimum
search engine placement when they meet
certain ranking criteria and carefully
follow submission guidelines set forth by
various search engine companies.
Search engine placement is a marketing
term often used interchangeably with the
terms search engine positioning and
search engine optimization, although
there are subtle differences.
The Christ-Centered Store stays informed
on the latest search engine placement
criteria utilized by major search engines
and directories. Search engines constantly
change their algorithms, so we make it a
priority to keep up with them.
A query on a crawler-based search engine
can often turn up millions of matching web
pages. In several cases, only the 10 most
"relevant" matches are displayed on the
1st page. Being listed on page 2 (position
11 or lower) may result in many shoppers
missing your web site. To prevent this from
happening, the Christ-Centered Store uses
numerous search engine placement
strategies to stay ahead of the game.
For your benefit, we have included four
search engine placement tips below to help
you raise your search engine placement:
(1) Choose Target Keywords
The words which web surfers type into
search engines are called target keywords.
Each page in your web site should target
specific keywords and keyword phrases that
reflect your page's unique content. Keyword
phrases containing two or more words will
have a better chance of placing high in the
major search engines than their highly
competitive one-word counterparts.
(2) Position Keywords
There are three critical locations on a web
page where target keywords should appear:
the TITLE tag, the HEADER tag, and the
first paragraph.
The first and most important location is the
TITLE tag. Make sure you build your titles
around your top two or three keyword
phrases. Your title should be relatively short
and attractive, much like a newspaper
headline. Next, use target keywords for
your HEADER tag. We suggest repeating
the same target keywords used in your
TITLE tag. Finally, make sure your
keywords appear high on your web page,
preferably in the first couple of paragraphs.
(3) Have Relevant Content
In order for your site to rank well, it is
critical that your TITLE tag and target
keywords match your web page's content.
You should choose HTML text over graphical
text since search engines can not read
and index graphics.
(4) Build Links
Every major search engine utilizes link
analysis as part of their ranking algorithm.
One of the best ways to improve your web
page's score in link analysis systems is to
create external and internal links.
When it comes to external links, quality
beats quantity every time. Quality related
links from excellent web pages prove to be
much more valuable than numerous links
from unrelated websites and can greatly
improve a web site's indexing.
Internal links can also improve a web site's
indexing. By linking web pages internally,
you increase the odds that search engines
will follow links and find more of your site.
High search engine placement is not as
simple as paying for the top position
(search engine positioning); many
popular search engines do not operate
that way. If this was the case, large
corporations would monopolize the search
engines, creating an unfair advantage over
the small business owner.
The Christ-Centered Store helps maintain a
level playing field for the small business
owner. We strategically use time-tested
techniques to put our clients' web sites in
a position for search engines to find and
index. Our unique search engine placement
strategies will allow small businesses to
compete with big corporations and retain a
viable market share.
To view the next keyword directly related
to website visibility, please proceed to
Search Engine Positioning.
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